wowlab is a design unit of the WOW company. It established itself as an experimental platform for the delivery of new perspectives and approaches in motion graphic design. wowlab believes that modern motion graphics should be flexible and adaptable to the users lifestyle as opposed to traditional forms of fixed, sequential composition. As communication technologies become an increasing part of our daily lives visual design should develop to meet these new demands. To achieve these new visual forms we feel it is necessary to handle the digital image as a kind of object within the wider field of interactive design. Building upon this approach it is our consideration to construct digital imagery as interface for connecting person to person or person to machine.
Towards a New Expression
This website serves as an archive for our projects and makes our process of production more public. It can be viewed as an ongoing work in itself and serves as a central hub connecting collaborative projects and inspiring future artworks.
WOW is a visual design studio based in Tokyo, Sendai and London. We are involved in a wide field of design from advertising and commercial works to installation works for exhibition spaces, and also invent new user interface designs for prominent brand names. We are also very passionate about creating original art works, holding exhibitions not only in Japan but also internationally. We are continuously discovering the tremendous possibilities of visual design, and the visual designs that are useful for society bring out the best talents of each artist and designer.