WOW20th Anniversary Movie Logo Internal Competition Vol.5

『R-G-B-C-M-Y-K』by Shota Oga

As a precursor to releasing 12 works from WOW20, we have launched ‘the WOW20th Anniversary Movie Logo Internal Competition,’ involving visual media using the WOW20 logo. The task requires expressing WOW20, and completed with the logo, within 30 seconds. The 22 entries created by 25 participants are, unlike their normal creations, explosive expressions of each individual designer’s personality. It made us predict new diversity in the future WOW20 pieces. Here at wowlab, we will introduce the top 7 entries with interviews from the creators. For this episode, Vol.5, we introduce ‘R-G-B-C-M-Y-K’, created by Shota Oga.

Past interviews of WOW 20th Anniversary Movie Logo


Shota Oga (Director / Designer)
Participated in ‘Mercedes-Benz Fashion Week’ ‘JIMMY CHOO JAPAN EXCLUSIVE STAR STUDS MADE-TO-ORDER’ ‘TBS drama NAGASAWA-KUN Opening Title’, and more

- Please tell us about the concept of ‘R-G-B-C-M-Y-K’.

WOW is a visual design studio, and as we work with both still images and motion visuals, the challenge was to create something using RGB and CMYK – a theme based on the most important element, which is ‘color.’ These simple, thin disks are rolling about, and eventually come to form the black circle which is a part of the WOW20 logo.


- How did you get the idea?

I recalled how stage lights or lights at school had red or blue cellophane filters on them, and that when they overlapped, the color of the light would turn purple. What I wanted to do for this project was to recreate that phenomenon, not with light, but using shadows. Although it is possible to express real phenomena as CG, you never know if you can really recreate it until you actually try it. Although almost all of this film consists of scenes that were rendered as is, I found that I was able to properly recreate the overlapping of the colors of the shadows.



- Please talk about the highlights of this project.

That would be the overlapping of the colors of the shadows. When objects overlap, just as in the CMYK color model, their combined colors will become black. By rolling the disks around, I wanted the audience to see the ways colors can be generated by coincidence when they overlap and mix.


- What was the most difficult aspect?

When the disks are rolling in the second half, I needed to manually write rolling movements to make sure that the disks wouldn’t bump into each other, and I moved them around according to those movements. When I manually controlled the movements, any small revision would cause a discrepancy somewhere else, so I needed to make those revisions while considering their relationship to the camera. This part of the CG process involved the most work, so it was very difficult.


- The disks seem to have some texture to them.

If the disks were flat, with no irregularities or scratches, even if in a CG sense they were spinning round and round, they would appear to the eye to be merely ‘sliding’ instead of rolling. So I thought that if I added some texture that it might solve the problem, and added some gradation to the disks themselves. Thanks to this detail, the disks appeared to be rolling, and I was able to draw out more of the texture of transparency as well. Actually, the very first shot was the first one that I created, and personally, I think it was the part that worked out the best. If I had a bit more time, I believe that I could have accomplished the same level of quality that I had accomplished with the first shot. So, depending on the audience, people might sense that the quality of each shots varies.


- Is there a part of a normal workflow that you like in particular?

I like thinking of ideas more than the actual work process. And in particular, when I’m doing research for a project, the best part for me is thinking about what I want to do and considering, ‘what should I do?’


- What kind of research do you do?

I decide on a theme, and look up all the words that have to do with that theme. But I have a rule that I ‘won’t re-use an idea’ that I had already done in the past. Although sometimes I end up painting myself into a corner by doing that(laughs). Also, I often use still images as reference material instead of video.


- How do you collect still images?

I use Pinterest. After I’ve collected a few pins, the website automatically brings out similar images, so that is a big help. It comes in very handy at work, but even during everyday life if I see something that catches my interest I’ll put a pin on it. Before, I used to use Tumblr for exploring, and although there were a lot of design elements, it ended up being just a collection of interesting images, and so I couldn’t use it for research anymore. And at the time, Pinterest started enabling GIF uploads, so I made the transition to that platform. At the time I was using Tumblr, and with a friend I was updating the ‘GIF a day’ – where a new GIF is updated each day, on a bi-weekly basis. It started out as copying other similar things at the time, like ‘JPG a day,’ ‘PNG a day,’ or ‘Motion a day,’ but we continued it for about a year. But because of this I started to like GIFs, and even now I check on what is going with GIFs. Since you cannot track the origin point of a GIF, I can enjoy them without any biases.