An initiative by Smart Canvas started with the “SMART CANVAS x 8, ‘what is time?’ A new way to experience time, by eight creators,” which was presented in 2010 at the Tokyo Midtown. For this exhibit, WOW captured a watch, as a new experimental marker to create designs from a new perspective, and devised a worldly view that represents WOW. At this time, the framework, such as, the worldly view of Factory and Fantasy, and the connection between the graphics on the display and the band, had been established.